Earth Day is a perfect time to reflect on what this planet has given us, as well as consider how we can continue to innovate and thrive knowing we are doing all that we can to maintain the health and well-being of all inhabitants. 

Making eco-friendly and sustainable choices can sometimes feel like you’re making a compromise on quality. At RAINCRY, we believe when purchasing beauty products, you shouldn’t have to wonder if they are good for you and for the Earth. High quality, luxury haircare can be sustainable and eco-friendly, which is why all RAINCRY products are free of harsh chemicals, parabens, phthalates and sulphates. That’s also why our luxury products are cruelty free and never tested on animals and we use botanical ingredients that have rich histories and cut to the core of your hair concerns

We also want to do better for our planet which is why we strive to make all our packaging recyclable, but for RAINCRY, sustainability is not just about packaging or recycled goods. It is also about protecting people. 

Through his decades in the industry, Feisal Qureshi, the founder of RAINCRY, created high-quality, high-performance products to be safe on all skin types and were designed to be used frequently without irritation. Qureshi’s key criteria were to create wet products that were pH balanced that blended not only science, but also ethnobotanical ingredients to help promote beauty, vitality, and wellness. Sustainability should be inclusive and used by everyone but should also acknowledge and retain many of the traditional ingredients of cultures.

You can learn more about what sustainability means to RAINCRY and the practices that go into the creation of our products here.