LUXURY ELEVATED
pH BALANCED
Give your hair what your skin has always known. pH balanced haircare (4.5 – 5.5 pH) was once the standard that distinguished professional haircare from lesser brands. Several decades ago however, the professional industry stopped using this pH balanced standard to help reduce costs and as a result, today's unbalanced haircare causes unnecessary damage and moisture-loss.
Only a pH balanced formula ensures that the cuticle remains closed after each use and results in shinier, healthier, stronger hair. The closing of the cuticle after each use significantly helps to reduce damage caused by moisture-loss, split-ends, breakage and bond depletion.
Sensitive scalp? A number of scalp issues may also be remedied through the use of pH balanced haircare. By maintaining the scalp's natural pH level, some commonly solved problems may also include: itchy / irritated scalp, rashes / bumps, dermatitis, folliculitis (inflammation of the hair follicles), sebum (oil) regulation and/or dandruff.
SCIENCE & ETHNOBOTANY
Ethnobotany / eTHnōˈbät(ə)nē / noun - The scientific study of traditional knowledge and customs of a people or culture concerning plants and their medical, religious, and other uses.
Thousands of years of trial and error cannot be wrong. In the past, most cultures relied upon proven plant oils and flower extracts for their hair needs and passed down these recipes because they excelled at treating their hair textures. In recent years however, few haircare brands have studied, analyzed or incorporated either these ethnobotanical ingredients, nor many of the revolutionary scientific ingredients (found in luxury skincare) to help enhance product performance... until now. From the best of both worlds comes RAINCRY's haircare Collections.
At RAINCRY, we have worked with leading chemists and applied what hairstylists know, to take an in-depth look at hair, examine its textures, and analyze ethnobotanical and scientific ingredients to determine their potency, effectiveness and performance. Routed not only in modern science but also ancient traditions, each luxurious formula has been extensively tested in the lab and the world’s best salons. The result - an innovative, pH balanced and high performance line of beauty products that combines the best that science and ethnobotany has to offer.